Chip Kidd: Go Ahead and “Judge This”

They say you shouldn’t judge a book by its cover. But why not? According to Chip Kidd, a book cover design is a distillation of the text; a book cover should entice someone to pick up the book, and hopefully buy it. Chip has designed more book covers than we have time to list, but some memorable authors he’s designed for include Cormac McCarthy, Michael Crichton, Dean Koontz, James Ellroy and Haruki Murakami. Remember that infamous T-Rex image from the cover of “Jurassic Park?” That’s Chip’s design.

 

Read the rest on the Digital Telepathy blog.

MarketingBrent Summers