9 Bad Reasons for a Website Redesign
It seems like companies decide they’re ready to redesign their website every 2 years or so. But it’s a lot of work! You have to gather a team, find an agency, identify stakeholders, write personas … You get the point.
Nevertheless, every 2 years or so, we labor and labor to redesign and launch a website. But once it’s live we don’t touch it. And this is just the wrong way to do things.
So before you kick off your next big redesign project, consider improving the site you already have. And make sure you’re not redesigning for one of the following 9 reasons.