The Rise of the Chief Data Officer

We’re all tired of hearing about “big data.” But if you want to learn how to use data to accelerate your company’s growth, don’t tune out yet. As consumers, we are producing more data than ever before: by some reports, as much as 90% of the world’s data was created the last year. The Internet in Real-Time clearly illustrates the stupifying amounts of data generated on the open web.

Consumers are growing increasingly comfortable sharing their preferences whether it’s passively like the brides on theknot.com (an early Segment customer!) who explore around 2,000 fashion products each minute or more actively with Amazon wish lists and Facebook likes.

Is your business taking full advantage of all of this data from your customers?

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MarketingBrent Summers